The Go-To Event For B2B Brands

Reconstructing Their Go-To-Market Strategies

SAVE THE DATE
#B2BSMX Is Coming Back To Boston!

Save up to 40% on your pass with our group rates.

What to expect at #B2BSMX

Get ready to return to Boston for three days of learning and networking. #B2BSMX will feature expert insights, real-world examples and best practice models for how leaders are addressing key areas like:

Revenue Operations Structures

Advanced Approaches To ABM

Full-Funnel Content Strategies

Aligned GTM For Sales & Marketing

Connect With Experts & Peers

Opportunities for connecting with relevant experts from the digital marketplace or peers using our event platform.

Safe, comfortable learning environments

View our Health & Safety Plan for more information on what to expect at #B2BSMX.

integrated, omnichannel experience

A blended approach to digital and physical event planning will provide attendees with tools to customize agendas, pre-set meetings and engage with colleagues after gathering in person.

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Featured Speakers

Sangram Vajre

Helen Abramova

Danny Nail

Mary Shea

Jon Miller

Carmen Simon

What past attendees have had to say:

"#B2BSMX really helps bridge the gap between sales and marketing - the event introduced loads of new concepts with actionable ideas. I am bursting with ideas for my CMO and CRO!"

Laura Mayhew
InfinityQS Int'l

"Excellent conference put on but an amazing group of people. Sessions are well run and very relevant to B2B sales and marketing professionals. Speakers are supreme and masters of their topics. I felt like I got a 3-month education in 3 days."

Fritz Lauer
iAdvize

"Again, #B2BSMX has rolled out sharp, approachable speakers with timely, cutting-edge topics, each of which is covered across the strategy-to-tactics spectrum. It's impossible to not walk away with dozens of take-home actionable leaps of learning. You always come out of B2BSMX as a far more informed, ready-to-drive-vision-and-results Sales or Marketing leader."

Jim DArcangelo
ScaleShifter

"#B2BSMX is a must for b2b marketers who face unprecedented challenges growing their businesses, integrating tech stacks, and engaging the right customers. Every session I attended was not only informative but provided blueprints for building successful GTM and ABM strategies from marketers leading the way at their organizations."

Patricia Travaline
TravMarketing

"Great speakers sharing compelling ideas and encouraging participation. Great sponsors who were there to help as much as to sell. Truly a great event in a fantastic location."

Trish Keenan
Acquia

"#B2BSMX had very current content and sessions that are at the top of many marketer's minds today. Was a great mix of technology, process/strategy, and actual customer case study materials. This was the second time we have attended and we'll be sure to be back in the future."

Todd Partridge
SS&C Intralinks

"#B2BSMX was a super high-value experience, done with safety in mind. I loved the content, the sponsors, and the chance to dive deeper into solutions and concepts shaping Demand Gen."

Bryce Roberts
N-able

"Absolutely worth attending, tons of takeaways and action-items I can bring back to our company and work better!"

David Robert
Industrial Packaging

The Venue:

The Encore Boston Harbor is a a five-star waterfront resort accessible by land and sea. The $2.6 billion resort is conveniently located just minutes from Logan International Airport; Boston’s famed Back Bay, Seaport, North End, Financial and Theater Districts; and Cambridge’s Harvard University and M.I.T. All the wonders of the area surround Encore Boston Harbor. The 27-story tower showcases 671 thoughtfully appointed rooms and suites, with eight unique floorplans conceptualized to suit guests’ needs.

The Encore Harborwalk will offer a breathtaking waterfront park for residents and guests to enjoy. The park will link to existing paths around Boston Harbor and will open a stretch of shoreline to the public for the first time in more than a century.