For 18 long months, we found new ways to connect, collaborate and innovate. Even as we worked from home offices and lived on video calls, we still found solutions for our customers and relevant ways to engage with prospects.
#B2BSMX was designed with this rallying spirit in mind, encouraging collaboration across traditional departments, silos and channels. That’s why we’re thrilled to bring everyone in the B2B martech community back together. But this time, embracing a smaller, more exclusive model that blends the best of both virtual and physical worlds.
Back in February 2020, B2BMX was the last face-to-face event many folks in our community attended. As we bring everyone back to in-person learning and networking, we’re rethinking our approach to support safe, yet engaging, experiences.
Meet with 500 of the top B2B sales and marketing practitioners across industries.
Speakers will include revenue leaders from both marketing and sales who are actively using innovative approaches to engaging target accounts with relevance and value.
Honoring innovators in ABM, revenue marketing and content marketing.
Agendas and meeting schedules curated and customized to your needs.
Opportunities for connecting with relevant experts from the digital marketplace or peers using our event platform.
A blended approach to digital and physical event planning will provide attendees with tools to customize agendas, pre-set meetings and engage with colleagues after gathering in person.
Be the first to know of announcements and exclusive offers.
"If you’re a marketer and you work in B2B, you need to be at this event."
"If you’re looking to attend this event, definitely add it to your roster. The sessions are great, the vendors are great. The Demand Gen Report team puts together a really great event."
"[The event] gives me an opportunity to open new conversations with both my sales team and my senior executive staff about ways to move our demand gen forward and possible investments in the future."
"The conversations – honestly, I’m not just saying it to say it – by far have eclipsed any other trade show that we’ve sponsored or attended."
The Encore Boston Harbor is a a five-star waterfront resort accessible by land and sea. The $2.6 billion resort is conveniently located just minutes from Logan International Airport; Boston’s famed Back Bay, Seaport, North End, Financial and Theater Districts; and Cambridge’s Harvard University and M.I.T. All the wonders of the area surround Encore Boston Harbor. The 27-story tower showcases 671 thoughtfully appointed rooms and suites, with eight unique floorplans conceptualized to suit guests’ needs.
The Encore Harborwalk will offer a breathtaking waterfront park for residents and guests to enjoy. The park will link to existing paths around Boston Harbor and will open a stretch of shoreline to the public for the first time in more than a century.
Be the first to know about the agenda and any event updates.
Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.
Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.
Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?
Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.