This year’s B2BSMX will provide the ideal venue for revenue teams to learn how other B2B brands have been successful in staying front and center with relevant and valuable messaging.
#B2BSMX is proud to again be partnering with the leading account-based community with more than 10,000 members … for a dedicated content track and exclusive online networking opportunities.
From revenue teams at top companies in financial services, high tech, manufacturing and other B2B verticals.
Targeted sessions for marketing and sales teams on channel marketing, demand gen, revenue ops, ABM and more!
Opportunities for connecting with relevant experts from the digital marketplace or 1:1 #B2BSMXperts meetings.
Honoring innovators in ABM, revenue marketing and content marketing.
Across three days! All of which can be viewed live during the show days or on-demand immediately after they air!
Experts from different backgrounds and industries, covering the full gamut of marketing and sales.
This program is designed to connect up-and-coming revenue executives with established industry leaders.
Get actionable advice on some of the hottest topics in B2B from the pros.
Discussion groups tackling new approaches to direct mail, partner marketing, sales enablement, and virtual events.
"If you’re a marketer and you work in B2B, you need to be at this event."
Erika Goldwater
InRiver
"If you’re looking to attend this event, definitely add it to your roster. The sessions are great, the vendors are great. The Demand Gen Report team puts together a really great event."
Sruthi Kumar
Sendoso
"[The event] gives me an opportunity to open new conversations with both my sales team and my senior executive staff about ways to move our demand gen forward and possible investments in the future."
Joe' Lloyd
AVIXA
"The conversations – honestly, I’m not just saying it to say it – by far have eclipsed any other trade show that we’ve sponsored or attended."
Henry Bruckstein
Campaign Stars
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Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?
Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.
Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.
Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.