The Go-To Event For B2B Teams

Reconstructing Go-To-Market Strategies

New roles, changing processes and deeper insights into buying cycles at all stages of the funnel are just a few of the trends emerging as B2B organizations move toward shared RevOps models. As you and your team navigate today’s new sales & marketing realities, the B2B Sales & Marketing Exchange will help you uncover the path to collaboratively reimagine your go-to-market strategies. #B2BSMX will feature expert insights, real-world examples and best practices.

Revenue Operations Structures

Advanced Approaches To ABM

Full-Funnel Content Strategies

Aligned GTM For Sales & Marketing

What to expect at #B2BSMX

800+ Attendees

Meet with Sales, Marketing and RevOps practitioners across industries.

3 Days Of Learning

And Networking In-Person at the
Encore– Boston’s Premier Venue

4 Educational Tracks

  1. RevOps Structures
  2. Advanced ABM
  3. Full-Funnel Content
  4. Aligned GTM

40+ Tech Providers

Explore cutting-edge solutions to transform your go-to-market plans

50+ Sessions

4 focused content tracks will provide a mix of strategic, tactical, real-world, and hands-on learning.

Instant Access to 60+ On-Demand Sessions from #B2BMX Next-Level ABM!

The Best In B2B Awards

Honoring innovators in ABM, revenue marketing and content marketing.

integrated, omnichannel experience

A blended approach to digital and physical event planning will provide attendees with tools to customize agendas, pre-set meetings and engage with colleagues after gathering in person.

Save up to 40%

With our group rates! Register together to get access to the discounts!

Sangram
Sangram Vajre
helen_abramova
Helen Abramova
Danny Nail
Danny Nail
Mary Shea
Mary Shea
Jon Miller
Jon Miller
Carmen Simon
Carmen Simon

What past attendees have had to say:

"#B2BSMX really helps bridge the gap between sales and marketing - the event introduced loads of new concepts with actionable ideas. I am bursting with ideas for my CMO and CRO!"

Laura Mayhew
InfinityQS Int'l

"Excellent conference put on but an amazing group of people. Sessions are well run and very relevant to B2B sales and marketing professionals. Speakers are supreme and masters of their topics. I felt like I got a 3-month education in 3 days."

Fritz Lauer
iAdvize

"Again, #B2BSMX has rolled out sharp, approachable speakers with timely, cutting-edge topics, each of which is covered across the strategy-to-tactics spectrum. It's impossible to not walk away with dozens of take-home actionable leaps of learning. You always come out of B2BSMX as a far more informed, ready-to-drive-vision-and-results Sales or Marketing leader."

Jim DArcangelo
ScaleShifter

"#B2BSMX is a must for b2b marketers who face unprecedented challenges growing their businesses, integrating tech stacks, and engaging the right customers. Every session I attended was not only informative but provided blueprints for building successful GTM and ABM strategies from marketers leading the way at their organizations."

Patricia Travaline
TravMarketing

"Great speakers sharing compelling ideas and encouraging participation. Great sponsors who were there to help as much as to sell. Truly a great event in a fantastic location."

Trish Keenan
Acquia

"#B2BSMX had very current content and sessions that are at the top of many marketer's minds today. Was a great mix of technology, process/strategy, and actual customer case study materials. This was the second time we have attended and we'll be sure to be back in the future."

Todd Partridge
SS&C Intralinks

"#B2BSMX was a super high-value experience, done with safety in mind. I loved the content, the sponsors, and the chance to dive deeper into solutions and concepts shaping Demand Gen."

Bryce Roberts
N-able

"Absolutely worth attending, tons of takeaways and action-items I can bring back to our company and work better!"

David Robert
Industrial Packaging

Encore Boston Harbor - 3
027-EB-Ext 3-Vert with RainbowALT

The Venue:

Encore Boston Harbor

The Encore Boston Harbor is a a five-star waterfront resort accessible by land and sea. The $2.6 billion resort is conveniently located just minutes from Logan International Airport; Boston’s famed Back Bay, Seaport, North End, Financial and Theater Districts; and Cambridge’s Harvard University and M.I.T. All the wonders of the area surround Encore Boston Harbor. The 27-story tower showcases 671 thoughtfully appointed rooms and suites, with eight unique floorplans conceptualized to suit guests’ needs.

The Encore Harborwalk will offer a breathtaking waterfront park for residents and guests to enjoy. The park will link to existing paths around Boston Harbor and will open a stretch of shoreline to the public for the first time in more than a century.

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The Future Of Work Is Now: What Is AI’s Impact On Marketing?

Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?

Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.

How To Fuel Your ABM Strategy With Inbound

Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.

Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.