New roles, changing processes and deeper insights into buying cycles at all stages of the funnel are just a few of the trends emerging as B2B organizations move toward shared RevOps models. As you and your team navigate today’s new sales & marketing realities, the B2B Sales & Marketing Exchange will help you uncover the path to collaboratively reimagine your go-to-market strategies. #B2BSMX will feature expert insights, real-world examples and best practices.
And Networking In-Person at the
Encore– Boston’s Premier Venue
Honoring innovators in ABM, revenue marketing and content marketing.
A blended approach to digital and physical event planning will provide attendees with tools to customize agendas, pre-set meetings and engage with colleagues after gathering in person.
With our group rates! Register together to get access to the discounts!
"#B2BSMX really helps bridge the gap between sales and marketing - the event introduced loads of new concepts with actionable ideas. I am bursting with ideas for my CMO and CRO!"
"Excellent conference put on but an amazing group of people. Sessions are well run and very relevant to B2B sales and marketing professionals. Speakers are supreme and masters of their topics. I felt like I got a 3-month education in 3 days."
"Again, #B2BSMX has rolled out sharp, approachable speakers with timely, cutting-edge topics, each of which is covered across the strategy-to-tactics spectrum. It's impossible to not walk away with dozens of take-home actionable leaps of learning. You always come out of B2BSMX as a far more informed, ready-to-drive-vision-and-results Sales or Marketing leader."
"#B2BSMX is a must for b2b marketers who face unprecedented challenges growing their businesses, integrating tech stacks, and engaging the right customers. Every session I attended was not only informative but provided blueprints for building successful GTM and ABM strategies from marketers leading the way at their organizations."
"Great speakers sharing compelling ideas and encouraging participation. Great sponsors who were there to help as much as to sell. Truly a great event in a fantastic location."
"#B2BSMX had very current content and sessions that are at the top of many marketer's minds today. Was a great mix of technology, process/strategy, and actual customer case study materials. This was the second time we have attended and we'll be sure to be back in the future."
"#B2BSMX was a super high-value experience, done with safety in mind. I loved the content, the sponsors, and the chance to dive deeper into solutions and concepts shaping Demand Gen."
"Absolutely worth attending, tons of takeaways and action-items I can bring back to our company and work better!"
The Encore Boston Harbor is a a five-star waterfront resort accessible by land and sea. The $2.6 billion resort is conveniently located just minutes from Logan International Airport; Boston’s famed Back Bay, Seaport, North End, Financial and Theater Districts; and Cambridge’s Harvard University and M.I.T. All the wonders of the area surround Encore Boston Harbor. The 27-story tower showcases 671 thoughtfully appointed rooms and suites, with eight unique floorplans conceptualized to suit guests’ needs.
The Encore Harborwalk will offer a breathtaking waterfront park for residents and guests to enjoy. The park will link to existing paths around Boston Harbor and will open a stretch of shoreline to the public for the first time in more than a century.
Be the first to know about the agenda and any event updates.
Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?
Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.
Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.
Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.