Agenda

This keynote with author Tim Riesterer will share research, best practices and use case examples of how companies are crafting relevant and customized messages for both sales and marketing that align with core goals of acquiring new customers and expanding business with current clients.

The session will explore the hot-topic areas impacting the entire revenue team, including:

• Why brands need separate and distinct messaging strategies to support goals for demand gen and acquisition vs. cross-sell, upsell and retention;
• Which type of B2B personalization gets results; and
• How sales and marketing leaders are executing account-based programs by creating value-based conversations with decision makers.