B2B Sales & Marketing Exchange

Account Based Marketing: Get Radical But Stay Practical

October 28
3:30 pm – 4:00 pm ET
Nigel Williams

Account-based marketing (ABM) can be transformational to an organization’s go-to-market strategy — when it’s done right. How do you push the limits of your revenue engine without taking on a project that’s too big to swallow?

Quadrotech’s CMO Nigel Williams, a seasoned B2B marketing practitioner, has successfully led the company’s transition to ABM. Along the way, he’s studied the mechanics behind creating a revenue-generating program that works for both sales and marketing. In this session, Nigel will be sharing more on his ABM journey, as well as expert advice on how to:

  • Optimize cross-channel campaigns;
  • Operationalize intent and engagement data; and
  • Increase sales adoption of ABM programs.

Join Nigel for this insightful session to learn how Quadrotech, with the help of its ABM vendor partner Triblio, has achieved radical transformation in demand gen, pipeline creation and revenue growth.