B2B Sales & Marketing Exchange

Conversational Relationships: The Future Way To Build Relationships With Your Customers & Drive Growth

October 28
2:30 pm – 3:00 pm ET
Shane Murphy-Reuter
Shane Murphy-Reuter

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers don’t work anymore. Businesses need a modern way to deliver fast, personal and real-time communication to their customers.

Conversational relationships—building relationships with customers through personalized, messenger-based experiences—is the modern way to build relationships with customers and drive growth. Businesses need to deliver conversational experiences at every stage of lifecycle through conversational marketing, conversational customer engagement and conversational support.

In this session, Shane Murphy-Reuter, SVP Marketing at Intercom, will explain how to build conversational relationships that fuel growth across the customer journey. He’ll also share unique success stories of what modern customer support looks like and exactly how to achieve it so businesses can turn support teams from cost centers to revenue drivers.