One of the most elusive parts of marketing is measuring success — understanding how programs drive engagement across key accounts, how accounts are progressing and when sales should act. Learn why attribution, MQLs and CTRs just won’t cut it anymore and how to pivot to new operational metrics related to account-based everything. So, set your attribution models and MQL reports aside and pull up a seat at the revenue operations table.
Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct, in this session for an unveiling of the new account-based dashboard. You’ll learn how to:
- Align sales, marketing and finance on the biggest indicators of what’s driving revenue;
- Use engagement to understand buying team behavior — where, why and how engagement is trending in key accounts; and
- Forego MQLs and SQLs for qualified accounts to increase conversion rates and average deal sizes.