No matter what your resources look like right now, there are simple, low-cost strategies that can be taken to drive demand and grow your business through the channel regardless of budget. Whether you’re trying to recruit new channel partners, re-engage inactive partners, or simply educate your channel ecosystem to do demand generation in today’s “new norm,” it’s time to think outside the box.
During this interactive workshop, Heather K. Margolis, CEO and Founder of Channel Maven Consulting and Spark Your Channel, and Jenn Reed, COO of Channel Maven, will cover:
- How channel partner education and teaching partners can drive demand with today’s remote prospects and customers;
- Tips for utilizing social selling and positioning channel executives as the voice of the channel on social;
- Effective examples of “to” partner communication based on different profiles and preferences;
- Best practices for channel account management and enabling CAMs to grow partnerships.