Have you seen the movie “Step Brothers?” At first, the relationship was contentious: Night Hawk (marketing) wanted the band to focus on being the songbirds of their generation, while Dragon (sales) banged away on the drums trying to find a rhythm. They soon learned that they both had a lot in common, including a love for doing karate in the garage and Velociraptors. Can Sales and Marketing teams find common ground to unite them as revenue rock stars?
Join Night Hawk (Brian Finnerty, VP of Growth Marketing) and Dragon (Jay Tuel, VP of Sales Development) to learn more about how to create open lines of communication to get sales and marketing teams on the same page and building repeatable workflows that enable SDRs to more effectively build pipeline.
During this session, attendees will get actionable insights on how to:
- Get both teams in tune with sales and marketing motions that ladder up to the Account-Based Segmentation model;
- Communicate more effectively with both formal working groups and informal cross-team banter;
- Build personalized intent cadences into your SDR onboarding plan for higher engagement and intent, decreased ramp times, and more efficient prospecting; and
- Generate predictable pipeline by leveraging playbooks that track buying signals for proactive, personalized outreach