Whether virtual, hybrid or in person, your event channel generates thousands of valuable touchpoints, giving you powerful insight into attendee interests and preferences. Every appointment held, booth visited, session attended or survey completed paints a clearer picture of your customers and prospects. Systematically capturing this event activity data and combining it with your existing customer and prospect profiles, allows you to build smarter follow up plans, accelerating your leads through the funnel faster.
Designed for operationally and revenue minded marketers, this training explores how to programmatically capture event activity, create actionable engagement scores and integrate these insights for better funnel performance.
Registrants of this course will walk away with the ability to:
- Develop effective event strategies;
- Drive engagement and capture activity data; and
- Activate event data to drive revenue.
This course is intended to serve event marketers, demand gen marketers, digital marketers, marketing executives and marketing specialists.