B2B Sales & Marketing Exchange

Going Vertical: How To Enable Channel Partners To Engage Line-Of-Business And Industry-Specific Buyers

October 28
2:00 pm – 2:30 pm ET
Rob Spee
Rob Spee

With 65% of all technology buying decisions being made by business unit leaders, it’s imperative that vendors enable their partners to understand and address the very specific needs of their different prospects.

During this presentation by Rob Spee, Regional Vice President of Channel Sales at OutSystems, and host of the “Channel Journeys” podcast, attendees will discover how they can:

  • Develop a strategy that enables partners to build business solutions;
  • Align partner marketing and sales teams with prioritized markets; and
  • Help customers identify partners who are addressing their line-of-business and/or industry-related need markets.