B2B Sales & Marketing Exchange

Happily Ever After: Building Strong Customer Partnerships That Stand Out In A Digital World

October 28
2:30 pm – 3:00 pm ET
Austin Martin
Nick Runyon
Charles Hawkin

Join this cozy fireside chat as three powerhouse ABM experts examine the secret to lasting customer partnerships. Austin Martin, ABM Program Manager at Zoom, Charles Hawkins, Strategic Account Director at PFL and Nick Runyon, CMO at PFL, will sit down to discuss the differences between building customer partnerships vs. a transactional customer service environment. You’ll come away with tactics to implement immediately with your customer success and marketing teams.

Join this session to learn:

  • How Zoom and PFL maintain a results-first, collaborative partnership;
  • Why it’s critical to have a “customer-first” mindset and hear about pitfalls to avoid; and
  • Tips to make the switch from the ordinary sales cycle to a lasting customer relationship.