B2B Sales & Marketing Exchange

How BrightTALK + Kronologic Married Marketing (Leads) & Sales (Meetings) For A Happily Ever After

October 26
2:30 pm – 3:00 pm ET
david pitta
David Pitta
Aaron Bollinger
Aaron Bollinger

For many of us, the relationship between Marketing and Sales is broken. At BrightTALK, CMO David Pitta found the broken connection in the revenue funnel and gave it a name: “The Last Mile Problem.”

In this session, David will walk you through how he quantified his Last Mile Problem, how he solved for it, and he’ll provide the actual incremental pipeline and sales impact this had.