B2B Sales & Marketing Exchange

How Flexential Scored A Touchdown With A Campaign Built On Digital Events & Interactive Content

October 26
2:00 pm – 2:30 pm ET
Courtney Gaudet
Courtney Gaudet
Tonya Vinas

When Flexential set out to develop a campaign to promote its collocated data centers, they opted to build on the previous success they’d achieved collaborating with Content4Demand on interactive content. The teams created a winning strategy built on a football theme that showcased Flexential’s data centers in several growing cities across the country. A series of live digital events with NFL legends anchored the campaign, which also featured online experiences and a series of interactive Ceros assets to connect with customers in a year of disappearing in-person events.

Want to hear how they did it? Check out this session to learn how Flexential planned and executed a timely campaign that helped them score a marketing touchdown in a difficult year.