B2B Sales & Marketing Exchange

LAB: Proving The Value Of Virtual To Attendees & Your Stakeholders

October 26
2:00 pm – 2:30 pm ET
Alyssa Peltier

We’re pulling back the curtain to share the secrets to success and lessons we learned as we took our flagship event, Cvent CONNECT, virtual.

During this session, Cvent’s Senior Manager of Event Marketing Alyssa Peltier will walk you through the challenges she overcame to generate 40,000+ registrants for our largest virtual event to date. From the initial decision to transform our in-person event to a virtual event, to all the key considerations made along the way, she’ll walk you through the event marketing strategy we used to get attendees amped up to for CONNECT Virtual.

In this webinar, you’ll learn:

  • Tips you can use to build your virtual event promotion strategy;
  • Best practices for designing your prospect and customer journey from end-to-end;
  • How to create content for highly engaged virtual audiences;
  • Key metrics to capture and ideas for structuring your executive report;
  • Ways to generate sponsor and exhibitor revenue; and
  • Insights into the unique hurdles in virtual events, and how to develop new muscles to overcome them.