B2B buying habits are changing rapidly, and channel leaders who understand these changes, and can quickly adapt their partner sales and marketing motions to delight the buyer, will win. But who’s looking after the customer? What key changes in buying habits should channel leaders be aware of, and what can they do to enable partner teams to market, sell — and renew — in a more buyer- and customer– friendly way?
Join Maria Chien, VP, Research Director at Forrester, during this session to:
- Gain valuable insights into changing B2B buying habits;
- Understand the key implications of these changes on channel organizations; and
- Learn how to transform supplier and partner organizations so they can sell in a more buyer- and customer-friendly way.