B2B Sales & Marketing Exchange

To Maximize Channel Engagement, Personalize The Partner Portal Experience

October 27
4:00 pm – 4:30 pm ET
Cindi Johnson
Cindi Johnson

Making your channel partners sort through everything you have simply to find what they need can make your portal a no-go zone. By creating personalized portals that recognize the variety of roles within partner organizations, channel-first companies are creating engaging and efficient experiences designed to set partners up for success.

During this presentation, Cindi Johnson, Global Director of Partner Programs at Tanium, will discuss how her company is boosting channel engagement—especially among partner sales staff—by creating personalized portal experiences. Johnson will review how Taniumis ensuring ongoing partner portal engagement with:

  • An innovative onboarding strategy;
  • A distributed publishing model that keeps content fresh; and
  • Partner activity analytics that identify opportunities for improvement.