The combination of these two complementary award programs will showcase the people, teams and organizations that are bringing B2B to new heights in creativity and revenue growth.
Attend this event to hear and learn from the most progressive executives and brands, and also network with the who’s who of industry leaders.
Learn more about each program below:
The Best In B2B Awards ceremony will take place on Tuesday, August 11, 2021 at 5:45 PM at the Encore Boston Harbor. The ceremony is by invitation only and reserved for conference attendees.
Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.
Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.
Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?
Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.