We’ve narrowed down hundreds of submissions to bring you 35 B2B innovators who have been leading the charge in creative revenue generation. Now it’s up to you to choose who will be crowned as an Innovator of the Year at the B2B Sales & Marketing Exchange event this August in Boston.
Below you’ll find a short snippet detailing the coveted success and innovation these marketing and sales professionals have accomplished. Check them out below and cast your vote before the August 2 deadline! Demand Gen Report will then spotlight the top five winners as Innovators of the Year at our Best In B2B awards ceremony at the event.
Click to learn more about each B2B innovator.
Bharath Ram Srinivasan
Jes Hagen created and ran a project to identify ExtraHop Networks’ highest propensity-to-buy accounts globally. This has now become the company’s new ICP, where its account targeting has gone beyond typical demographic and technographic data points. She also strategized this scoring to be worked into the company’s MQL threshold and lead routing to produce better quality opportunities and a stronger pipeline through the Inside Sales organization. This has helped the entire organization better listen, show credibility and align with an account’s buying stage and open pain-points/use cases.
INTTRA by E2open
MSC Industrial Supply
MSC was looking to simplify the buying process by empowering buyers to visit their site, immediately find the products they need and then check out or send for manager approval without any frustrations or roadblocks. MSC worked strategically with the team at Certona, a Kibo company, to implement product recommendations across their website – on category pages, product listing and detail pages, shopping cart pages, as well as the “Add to Cart” popup windows. This initial implementation enabled the website to be equipped with relevant recommendations on pages with the highest visibility. Spearheading the initiative was Lisa Paliaro, who helped the team achieve a 38% increase in conversion, a 12% boost in average order value and a 46% spike in items per order.
PFU (EMEA) Limited
Nicole Kingsley Brunner
Manning and Nappier
Alcatel Lucent Enterprise
Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?
Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.
Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.
Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.