We’ve narrowed down hundreds of submissions to bring you 30 B2B innovators who have been leading the charge in creative revenue generation. Now it’s up to you to choose who will be crowned as an Innovator of the Year at the B2B Sales & Marketing Exchange event on October 26-28.
Below you’ll find a short snippet detailing the coveted success and innovation these marketing and sales professionals have accomplished. Check them out below and cast your vote before the October 23 deadline! Demand Gen Report will then spotlight the top five winners as Innovators of the Year at our Best In B2B awards ceremony at the event.
Click to learn more about each B2B innovator.
Breezy Beaumont joined Alation as the Senior Manager of Growth Marketing in February 2020, just a few short weeks before all events would come to a halt and a strong digital strategy would become more crucial than ever. Stepping up to the challenge, she launched a series of ad campaigns across search and social, created a company-wide SEO strategy for higher visibility, and implemented a chatbot on the company website to handle increased traffic. Breezy is an incredibly motivated full-stack marketer with tons of hands-on experience in multiple hyper-growth software companies. She’s always bringing in best practices and new technologies to improve processes through data-driven marketing with the motto “work smarter, not harder.”
Kristin Oelke spearheaded Ignite’s “The Netflix of Business Software Concept,” enabling customers to drive digital transformation with Ignite’s binge-worthy Prime program. Within four months of activating the Netflix strategy, more than 50% of all Ignite customer accounts have engaged in a Prime discovery conversation, with 28% of all Ignite accounts contractually signing up for the program. As a result, the team has better “defended” the existing ARR of all the engaged accounts, as well as generated increased implementation, managed and professional services sales.
Lisa Christiansen came into a new company, Poly, created from the merger of Plantronics and Polycom. She has helped to expand Poly’s use of relevant content across the buyer’s journey using market research and insights, combined with the new Poly voice. She has also expanded the company’s use of relevant content to convey thought leadership and audience value across the buyer’s journey. Lisa is a focused leader who embraces change and aims high. Poly now boosts strong buyer value content instead of a library of self-promotion. They have developed strong ties between sales and marketing to address audience needs and challenges.
Michael Phelan is responsible for conducting ongoing research with hundreds of B2B buyers and leading B2B reps to facilitate the development and optimization of a new demand generation category: NNPM Programs (Net New Prospect Meeting Programs). These programs are designed to directly drive meetings, not downloads. The top 20 NNPM programs enable his clients to cut through the clutter, boost meetings, increase meeting hold rates, elevate the prospect conversation, prioritize new segments and close deals.
Eastman Chemical Company
Papa & Barkley
Zoom Video Communications
Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?
Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.
Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.
Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.