An Inside Look At GumGum’s Shift From IRL To URL

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It’s okay to be disappointed by this year’s lack of physical events. They are a wonderful source of inspiration and camaraderie, and their temporary loss is being felt in a huge way by the industry at largeHowever, thsituation is helping marketers get their creative juices flowing and try new ways to engage sans events. 

Som Puangladda, VP of Global Marketing at GumGum, is one of those marketers. With a strategy that relied heavily on in-person events, GumGum had to quickly adapt and find new ways to get in front of their audience. They leveraged triedandtrue methods like webinars, but also came up with some unique interactive ideas that you can hear all about in this week’s episode of the B2BMX Podcast. 

If you’re feeling a little stuck and want to hear how a kick-ass marketer is navigating this time, give the full episode a listen. Our hosts Alicia Esposito and Klaudia Tirico and Som discuss: 

  • GumGum’s creative approaches to in-person events and sponsorships; 
  • How the brand has pivoted in light of COVID-19 and hundreds of event cancellations; and 
  • Ways the brand is embracing interactive formats to engage prospects and clients. 

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