For several years, Forrester has forecasted that demand gen and ABM would ultimately intersect as demand marketers improve the precision of their efforts and ABM marketers seek to deliver personalized experiences to more contacts in high-value accounts.
With Forrester research showing that this convergence is accelerating, Host Klaudia Tirico takes listeners back to Forrester’s B2BMX session in Scottsdale to dive deeper into the collision course of these two powerhouse strategies and the benefits it holds to marketers.
- The current trends driving the push to convergence of demand and ABM;
- The impact of this convergence on systems and resources;
- How to leverage this market shift to improve efficiencies and optimize performance; and
- New insights to better prepare your organization for this converged ecosystem.