In today’s competitive marketplace, you need to stand out from the crowd and connect with potential clients in new and exciting ways. For Aleksandra Panyukhina, Experience Marketing Lead at Pixelz, this is where creativity comes in. By breaking the mold and taking a fresh approach to messaging, you can differentiate yourself in a crowded landscape and make an impact on your target audience.
In this episode of the B2BMX Podcast, our host Klaudia Tirico chats with Aleksandra from the show floor at B2BMX 2023. The pair discuss Aleksandra’s role at Pixelz and how she helps the brand break out of that typical marketing mold. They also discuss why creativity is essential to B2B marketing and how employees leverage social media in unique ways to help their company resonate in a loud market.
Other talking points include:
- How the Pixelz team turned its organic social channels into the top acquisition channels for the company;
- How to create ongoing education and employee advocacy on social selling; and
- Aleksandra’s takeaways from B2BMX 2023!
Registration for the 2023 B2B Sales & Marketing Exchange is officially open! Get your pass by May 25 to save more than $1,000!