More than half (57%) of buyers are relying on social feedback and commentary as they navigate new solutions and vendors, according to Demand Gen Report’s 2020 Content Preferences Study. Getting clients to advocate on our behalf and become ambassadors is at the top of every marketer’s wish list. But what if we told you there was an easy way you could engage your clients in a holistic way to power all areas of your business? ADP found the formula with the launch and expansion of its client advocacy program.
During this episode of the B2BMX Podcast, Sarah Schreiner, Senior Client Insights Analyst at ADP, shares how you can engage advocates consistently and harness their insights across multiple business units. During her presentation, she shares how the brand’s program has expanded to more than 5,000 clients and offers practical guidance to help you:
- Build a comprehensive base of client advocates;
- Identify and engage internal stakeholders to demonstrate value;
- Scale and ensure easy access to client insights; and
- Recognize unique opportunities to engage and celebrate client partners.