The impact of COVID-19 has made social media and other digital channels the key avenue for B2B marketers to connect and engage with customers. Brands rely on some or all the key networks, like LinkedIn, Twitter, Facebook and even Instagram, to amplify content assets, respond to audience feedback and build their communities. But now is really the perfect time for marketers to experiment and add a little more spice to their social media strategies.
According to Demand Gen Report’s 2020 Content Preferences Study, 65% of buyers engaged with video content during their buying process; video topped the list of preferred formats for the first time this year. While the pandemic has added some unique challenges to marketers, it has also provided them with the opportunity to connect where it really matters.
That is why the panel starring Courtney Beasley of Walker Sands and Linda Beaton of Flexport featured in the week’s B2BMX Podcast episode is not just relevant, but valuable. During their discussion with Klaudia Tirico, Editor of Demand Gen Report, they discuss:
- How to tailor social media strategies to audience needs and behaviors;
- The critical need to repurpose and modularize assets for snackable social content;
- The emergence of Instagram in B2B; and
- Ways to engage and empower employees to share brand messaging across social media.
Courtney and Linda also share some quick tips, including their favorite tools and platforms, how to measure social success and how to best deal with trolls and social media haters.