There’s no playbook for putting on a virtual event during a pandemic. There is no past data to refer to, no best practices to implement and no way to know what works and what doesn’t. While that presents some challenges for event marketers, it also opens up a world of opportunity to try new things, take some risks and experiment.  

To get a better idea of what attendees want out of a virtual event, we surveyed 170+ marketers and asked for their opinions on formats, content and more! Check out this interactive experience to find some standout stats from the research — stats you can refer to when developing your own virtual event.