Three industry powerhouses — Terminus, The Pedowitz Group and Demand Gen Report — are joining forces to bring B2B sales and marketing professionals under one roof for a super-sized event: the first-ever B2B Sales & Marketing Exchange.
Building on the success of the B2B Marketing Exchange in February, this new event will bring together three of the industry’s premier programs — #FlipMyFunnel, REVTalks and Demand Gen Summit — to address the top priorities of B2B revenue teams.
Taking place August 12-13 at the new Encore Boston Resort, the event will deliver actionable takeaways with case studies jointly presented by key stakeholders on revenue teams at high-growth B2B organizations. Attendees will hear first-hand accounts on how sales and marketing teams coordinated and collaborated to better engage target accounts and provided relevant and high value experiences at each stage of the buying cycle.
Here’s what you can expect at #B2BSMX: