Jay Acunzo On Waking Up From Your Digital Daze

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Jay Acunzo — podcast host, author, speaker and founder of Marketing Showrunners — has been a friend of the B2B Marketing Exchange team for years now. He’s experienced his fair share of virtual experiences, so when we began curating the agenda for the 2020 B2B Sales & Marketing Exchange Online Experience, we knew we had to call up Jay to participate. 

Ahead of his keynote at #B2BSMX, B2BMX Podcast hosts Klaudia Tirico and Alicia Esposito caught up with Jay to hear his thoughts about how COVID-19 is forcing marketers to wake up from their digital daze and find new ways to connect with their communities.

“You can't out-information someone else in the information age,” Jay said. “You can win on experience, though.”

Check out the episode to hear Jay talk about: 

  • What B2B event producers can learn from Stephen Colbert; 
  • Why it’s more important than ever for brands to have strong points of view; and 
  • How B2B marketers can work their way up the “value pyramid” and build strong, engaged communities. 

You can get your ticket to #B2BSMX at the early bird price until October 3rd. So, if you want to hear more from Jay and the rest of our all-star speaker line-up, get registered now! 

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