Jay Acunzo — podcast host, author, speaker and founder of Marketing Showrunners — has been a friend of the B2B Marketing Exchange team for years now. He’s experienced his fair share of virtual experiences, so when we began curating the agenda for the 2020 B2B Sales & Marketing Exchange Online Experience, we knew we had to call up Jay to participate.
Ahead of his keynote at #B2BSMX, B2BMX Podcast hosts Klaudia Tirico and Alicia Esposito caught up with Jay to hear his thoughts about how COVID-19 is forcing marketers to wake up from their digital daze and find new ways to connect with their communities.
“You can't out-information someone else in the information age,” Jay said. “You can win on experience, though.”
Check out the episode to hear Jay talk about:
- What B2B event producers can learn from Stephen Colbert;
- Why it’s more important than ever for brands to have strong points of view; and
- How B2B marketers can work their way up the “value pyramid” and build strong, engaged communities.