Summer is just around the corner, and that means the B2B Sales & Marketing Exchange (#B2BSMX) is on the horizon — it’s going down August 7-9, 2023. As the new Content Director of our #B2BMX events, it’s time for me to roll up my sleeves and start building an agenda. That’s a tall order coming off our B2B Marketing Exchange in Scottsdale, Ariz., where the team and I delivered an unforgettable event for a packed house.
It’s definitely going to be hard to top but… challenge accepted!
I feed off the pressure to bring the B2B community a valuable agenda full of sessions that directly speak to their needs with every #B2BMX event, and it’s going to be an exciting summer recruiting speakers and planning what I anticipate will be the best #B2BSMX to date.
The day I came back from Scottsdale and sat at my desk in my home office, planning began. And now as we’re about to close out the month of April, I can finally share a little sneak peek for you. By no means is everything ready to go; we still have a lot of time until we head to the beautiful Encore Boston Harbor, but we’re making great headway already.
Given the crazy circumstances (layoffs, budget cuts, etc.) in our industry and beyond, not to mention the whiplash-inducing shifts in buying behavior, our theme for #B2BSMX this year is “Revenue Rx,” and it’ll be all about the new revenue formula. We’re going to tackle how marketers are embracing AI, intent and machine learning to bring more relevance and value to the new buyer’s journey by applying these remedies to accelerate stalled opportunities.
As always, there will be three full days of content that includes Workshops, sponsor Case Studies, Labs and Lunch & Learns, keynotes and four breakout tracks: Demand Gen Summit, RevOps, ABM In Action and GTM Strategy.
- Networking? Lots of it.
- Food and cocktails? Flowing.
- Valuable thought leadership from the best in the biz? Obviously!
- Perhaps a little gambling in your spare time? That’s up to you!
I’m also excited to announce that we have two INCREDIBLE keynote speakers already on the roster and so many more speakers brewing. My marketing team might hate me for spilling the beans this early, but Roderick Jefferson, sales enablement practitioner and author of “Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence,” will be taking the stage to showcase how B2B teams can turn strategy into action with enablement.
Plus, the one and only Sangram Vajre (former Co-founder of Terminus and current Co-founder and CEO of GTM Partners) is planning his #B2BSMX Campfire session as we speak. We received such great feedback from Michael Ruby’s Campfire session at #B2BMX in Scottsdale that we had to bring it to Boston. And I have full confidence that Sangram will deliver an exceptional keynote/workshop hybrid for our audience (and then some).
I can’t wait to see them both! And if the feeling is mutual, you’re in luck because registration is officially open so you can grab your ticket at the lowest price possible. I look forward to seeing you in Boston this summer!
P.S. If you’re interested in speaking at #B2BSMX, submit your presentation here and I’ll be in touch!