What’s Next For Podcasting In B2B?

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We’ve seen brands across industries and of all sizes use podcasting to share their unique thought leadership and have meaningful conversations with experts in their field. Shows like the #FlipMyFunnel Podcast and The Marketer’s Journey are a goldmine for marketers of every breed looking to up their game. And with 59% of marketers acknowledging the value of podcasts in the early stages of the buying process, you’d be remiss not to consider developing a (relevant and informative) podcast for your own brand. 

Things got a little meta on this week’s episode of the B2BMX Podcast when hosts Alicia Esposito and Klaudia Tirico sat down with Twin Flames Studios‘ Tina Dietz to get her take on how podcasting is evolving. As Tina explains in the episode, podcasting is about much more than having a good idea or topic to talk about  it’s about building relationships with your listeners, too. 

Check out the episode now to hear: 

  • New podcasting formats and approaches; 
  • Why finding the right host matters just as much as the content; and 
  • How to use podcasting to build company culture. 

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