Demand Gen Report

The must-attend event for revenue teams returns to the East Coast for a second year!

Join more than 1,000 of your peers for actionable use cases and the latest models around ABM, RevOps, content experiences, partner marketing and more.

What to expect at #B2BSMX

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Keynotes

From thought leaders in ABM, revenue marketing and demand generation.

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Sessions

From leading executives in B2B — sharing perspectives from sales, marketing and operations.

The Best In B2B Awards

Honoring innovators in ABM, revenue marketing and content marketing.

"The best of the best will be here, and this is a can’t miss event. We are really excited to partner with Terminus and Demand Gen Report."

Jeff Pedowitz

Jeff Pedowitz
The Pedowitz Group

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B2B

LABS

Providing hands-on guidance from industry leaders on the latest applications of intent data, interactive content, ABM and more.

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Registrants

From revenue teams at top companies in financial services, high tech, manufacturing and other B2B verticals.

B2B
 Mentors

This program is designed to connect up-and-coming revenue executives with established industry leaders.

CXO Perspectives

From top CEOs, CMOs, and CROs at high-growth B2B brands.

Intimate Workgroups

Offering deep-dive content for executives in operations, content marketing and sales enablement.

Encore Boston Harbor - 3
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The Venue:

Encore Boston Harbor

The Encore Boston Harbor is a a five-star waterfront resort accessible by land and sea. The $2.6 billion resort is conveniently located just minutes from Logan International Airport; Boston’s famed Back Bay, Seaport, North End, Financial and Theater Districts; and Cambridge’s Harvard University and M.I.T. All the wonders of the area surround Encore Boston Harbor. The 27-story tower showcases 671 thoughtfully appointed rooms and suites, with eight unique floorplans conceptualized to suit guests’ needs.

The Encore Harborwalk will offer a breathtaking waterfront park for residents and guests to enjoy. The park will link to existing paths around Boston Harbor and will open a stretch of shoreline to the public for the first time in more than a century.

Kate Adams

Kate Adams

Vice President of Marketing, Demand Generation
Drift

#B2BSMX produced by

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Better Together.

The B2B Sales & Marketing Exchange brings together three complementary events — all specifically aligned with the top priorities of B2B revenue teams.

Building on the success of the B2B Marketing Exchange in February, this new event brings together three of the industry’s premier programs focused on ABM, revenue marketing, demand generation and sales enablement.

The combined events will deliver actionable takeaways with case studies jointly presented by key stakeholders on revenue teams at high-growth B2B organizations. You’ll hear first-hand accounts on how sales and marketing teams coordinated and collaborated to better engage target accounts and provided relevant and high value experiences at each stage of the buying cycle.

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