Event Marketing Strategy Certification
Whether virtual, hybrid or in person, your event channel generates thousands of valuable touchpoints, giving you powerful insight into attendee interests and preferences. Every appointment held, booth visited, session attended or survey completed paints a clearer picture of your customers and prospects. Systematically capturing this event activity data and combining it with your existing customer […]
ABM Certification: Foundations
The Demandbase Foundations ABM Certification covers the groundwork for a successful ABM strategy, including Sales & Marketing alignment, building a Target Account List, and making ABM focused decisions around your Marketing mix. The Certification Syllabus includes: ABM Foundations Sales and Marketing Alignment Building Your Target Account List Marketing within an ABM Environment Measurement, Metrics and […]
The Conversational Marketing Certification
Conversational Marketing creates instant and personalized engagement with customers and buyers. It accelerates business revenue by removing friction from the customer experience. This certification is led by Conversational Marketing experts who will provide real-world examples and actionable tips for you to implement today. Register for this course to learn: 3 approaches you can use to […]
#NailedIt: Campaign Deconstruction 101 — How To Deconstruct Your Campaign To Build Revenue
Marketers are burdened with an onslaught of campaign requests… that are destined to fail. Why? Because so many campaigns are highly reactive — not proactively planned, deployed or even targeting the right people at the right time! We often see teams deploy campaigns and keep moving, never looking back to evaluate what is or is […]
