B2B Sales & Marketing Exchange

When Mindfulness Meets Business: Exercises For Modern Sales & Marketing Professional

People are craving selfless, kind and reliable interactions more than ever before. This is the new landscape of business in which we all need human, empathetic connection. And the way we make each other feel will have a profound impact on our businesses moving forward. Mindfulness is the gateway to creating awareness and intentionality, and […]

Networking Break / 1:1 Meetings

Meet 1:1 with B2B Mentors, #B2BSMXperts, and top technology providers to tackle your challenges and get inspired! Connect with our sponsors in the Digital Marketplace to explore the services and solutions that are transforming B2B. Access curated content, request to meet, and more! Pro Tip – if you received a #B2BSMX Passport, remember to fill out the listed sponsors’ contact form […]

Future Of B2B

Join this conversation with Brian Finnerty, VP of Growth Marketing at Demandbase, to learn the 5 ways you can prepare for the future of B2B. Don’t forget to come equipped with your own questions and talking points! We’ll discuss: How to combine 1st party engagement data with 3rd party intent data for relevant and timely […]

ABM Roundtable

Topical and role-based intimate discussions. First-come, first-served.

Multichannel Marketing Roundtable

Join Derek Slayton, CMO of Terminus, for a killer conversation on multichannel marketing. Grab a pen and paper, and come ready with questions to chat with your peers. We’ll discuss: How many point solutions are you using to execute and measure marketing programs? How do your channels differ based on the use case — acquisition, […]

Direct Mail In The Digital Age

Join Eva Jackson, Director of Demand Gen at PFL, for an interactive discussion on direct mail in the digital age. Enjoy an open conversation about setting your brand apart in virtual environments, sending to remote workers, measuring direct mail impact and more. Bring questions and challenges to the talk! This session will be guided by […]

Virtual Field Marketing Roundtable

Join Sierra Summers, Product Marketing Manager at Uber for Businesses, as she leads a thought-provoking talk on virtual field marketing (the good, the bad and the ugly). Topics covered will include: Innovative ways to create memorable virtual experiences; Tips for ensuring attendance and driving engagement during virtual events; and Solutions for staying within budget, and […]

How Marketing Can Use Predictive Orchestration To Win The Best Deals

We’re all facing challenging market conditions. As B2B marketers, how do we continue to feed the sales pipeline with the best accounts? Predictive orchestration uses intent and other account data to help marketing and sales teams scale unified, cross-channel campaigns. This presentation — starring Triblio’s Chief Customer Officer Andrew Mahr — will show you how […]

The Time is Now: How To Create A Digital GTM Strategy For A 24/7 World

Today’s buyers expect immediacy in their experience. They expect you to know who they are and how to solve their problem NOW. In this Lunch & Learn, you’ll hear from Melton Littlepage, SVP of Marketing at Tenable, and Kate Adams, VP of Marketing at Drift, as they discuss why action, not alignment, are the key […]

Networking Break / 1:1 Meetings

Meet 1:1 with B2B Mentors, #B2BSMXperts, and top technology providers to tackle your challenges and get inspired! Connect with our sponsors in the Digital Marketplace to explore the services and solutions that are transforming B2B. Access curated content, request to meet, and more! Pro Tip – if you received a #B2BSMX Passport, remember to fill out the listed sponsors’ contact form […]

ABM In The C-Suite: Lessons Learned From Five Epic Failures

Done right, Account-Based Marketing can work wonders in reaching the C-suite where the most important buying decisions are made. Too often, though, ABM programs fail to connect with the executive-level buyers that matter most, especially amid the enormous disruptions and uncertainty we’re all facing today. Join veteran ABM-ers Rob Leavitt from ITSMA and Marlowe Fenne […]

How To Sell More To More People Through Culture

Our world is incredibly diverse and rich with culture. Only marketing and sales professionals who understand how to sell through cultural relevance will reach their fullest potential in today’s culturally complex marketplace. During this session, Ricardo Gonzalez, Author, and Founder and CEO of Bilingual America, will break down how cultural relevance speaks to people’s tendency […]

7 Key Elements You Need to Incorporate Into Your 2021 Marketing Plan

If you already have a marketing plan template, GREAT! If you don’t, well, it’s the time to create one. There are some critical elements that should be included in the marketing plan. Pam Didner, B2B Marketing Consultant, Author of Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer, will explain why these elements […]

How TikTok Can Shape Your 2021 Revenue Strategy

Ever laid in bed at 2 A.M. watching video after video on TikTok? If not, you’re missing out on an experience that can reshape your 2021 revenue strategy. Over the past eight months, Dr. Debbie Qaqish, Partner and Chief Strategy Officer for The Pedowitz Group, has spent way too much time on TikTok. And while […]

From IRL To URL: How GumGum Embraced Virtual ABM To Maximize Marketing ROI

When COVID first hit, GumGum had to completely reimagine its highly sophisticated event strategy. Rather than emphasizing virtual events, roundtables and entertainment, GumGum developed a virtual ABM approach that now allows the company to engage prospects and customers based on their unique needs and priorities. Join this session to get an inside look into the […]

5 Roadblocks That Wreck ABM Programs

More than half (52%) of ABM programs fail in the first year. Yet, 92% of marketers believe ABM is essential for success. Join Daniel Englebretson, Co-Founder of Khronos, a global ABM consultancy, and explore the five most common roadblocks that wreak havoc on ABM programs. Break down the biggest problems that ABM practitioners face, and […]

Check Point Engage: How To Build A Channel Sales Support App That Partners Really Use

As more companies offer “me-too” channel sales support apps, it’s getting harder to convince jaded channel partners that your offering isn’t just another tool that will eat up memory on their mobile device. During this session, Frank Rauch, Head of Worldwide Channel Sales at Check Point Software Technologies, will review the planning, development and ongoing […]