B2B Sales & Marketing Exchange

The Secret Formula To Becoming A CMO

Did you know that less than 1% of marketers have a shot at becoming a CMO? Most marketers have no clue on what it takes to become a CMO and even worse, they cannot ask or a get a straight answer from their CEO. The reality is that if you want this highly coveted spot […]

Networking Break / 1:1 Meetings

Meet 1:1 with B2B Mentors, #B2BSMXperts, and top technology providers to tackle your challenges and get inspired! Connect with our sponsors in the Digital Marketplace to explore the services and solutions that are transforming B2B. Access curated content, request to meet, and more! Pro Tip – if you received a #B2BSMX Passport, remember to fill out the listed sponsors’ contact form […]

6 Lessons — And Struggles! — E2open Learned Navigating ABM In 2020

Kicking off 2020, E2open’s marketing strategy was built around a strong marketing mix of ABM plays, physical events, direct mail campaigns and email outreach. As 2020 played out across the globe and KPIs were lagging, the marketing team at E2open quickly knew they had to pivot from the current strategy to meet and influence their […]

ABM 360 — The Way ABM Should Be Done To Drive Business Outcomes

ABM is dynamic, and that means it’s cross functional, applicable to any revenue stage and extends along the entire revenue cycle. Whether you’re just getting started with ABM or are a seasoned pro, check out this panel, as three experts share their perspective, journeys and learning.

Exploring The Critical Building Blocks Of A Trustworthy Channel Ecosystem

Exploring The Critical Building Blocks Of A Trustworthy Channel EcosystemPartner-with-partner collaboration is rising at a dramatic pace. More than one-third of partners regularly collaborate with three to five other solution providers. Almost 20%regularly work with six to 10 partners. Not surprisingly, a growing number of vendors are assisting their partners in the development of a […]

B2B Digital Advertising 2020: COVID-19’s Impact On Ad Spending And Best Practices

While many B2B companies have reduced their overall marketing spend because of the coronavirus pandemic, digital advertising has surged and is being tested as a channel that can recoup losses from cancelled in-person events. Join this virtual presentation to learn how the U.S. B2B digital ad market has fared during the economic pressures of the […]

What Sales Really Wants From Marketing

Are you a marketer doing your best to give sales what they really want? Are you in sales and want to better communicate how marketing can help you achieve your objectives? Then don’t miss this session. Nancy Nardin, Founder of Smart Selling Tools, will share her “Hierarchy of Sales Needs” as a model to understand […]

The Marketing Hunger Games: May The Odds Be Ever In Your Favor

Let’s face it — 2020 has sucked, especially for B2B marketers. Teams shrunk, budgets froze and customer journeys stalled… but revenue goals remained the same. Feel like you’ve been volunteered as tribute? You’re not alone. In this session, Melissa Cales and Caleb Rule of The Pedowitz Group provide an on-the-ground view of how small marketing […]

To Maximize Channel Engagement, Personalize The Partner Portal Experience

Making your channel partners sort through everything you have simply to find what they need can make your portal a no-go zone. By creating personalized portals that recognize the variety of roles within partner organizations, channel-first companies are creating engaging and efficient experiences designed to set partners up for success. During this presentation, Cindi Johnson, […]

Using Person-Based Advertising To Drive Sales In Any Climate

It’s never easy to drive growth, but it’s been especially difficult given the extraordinary circumstances of 2020. That’s why, now more than ever, it’s essential for B2B marketers to work in concert with sales and ensure that all communication is going to the right person at the right account — and not getting lost in […]

Analytics. Automation. Attribution: How To Apply & Connect Martech’s 3 As For Sales Success

Most companies adopt multiple martech platforms, often deployed at different times across the buyer’s journey and in collaboration with different departments. Integrating these individual systems and platforms into a sales-focused, journey-specific process that delivers MQLs and nurtures them to SQLs is challenging. Join this session to learn how Whirlpool Corporation’s B2B Contract Channel met this […]

Disrupting The B2B Journey: How Aligned Revenue Teams Are Rethinking Key Buyer Interactions

Achieving sustainable revenue growth in B2B has become harder. Digital disruption has fundamentally changed the buyer-seller relationship. Modern buyers are digitally driven, socially connected and empowered with nearly unlimited access to information. To remain competitive and relevant during these transformative times, organizations must provide a frictionless buying experience that helps buyers clarify their business challenges, […]

Networking Break / 1:1 Meetings

Meet 1:1 with B2B Mentors, #B2BSMXperts, and top technology providers to tackle your challenges and get inspired! Connect with our sponsors in the Digital Marketplace to explore the services and solutions that are transforming B2B. Access curated content, request to meet, and more! Pro Tip – if you received a #B2BSMX Passport, remember to fill out the listed sponsors’ contact form […]

#B2BSMX Lightning-Round Trivia

Flex your brain after a day of awesome #B2BsMX content with lighting-round trivia, hosted by PFL! This speedy game will have you searching for answers right on the tip of your tongue. Free to join, and the winner walks away with a $50 Amazon gift card! RSVP required.