The New Revenue Conversations In The C-Suite
How sales and marketing leaders are partnering to drive go-to-market transformation and align on common objectives and measurement 2020 has drastically accelerated the evolution already underway across modern sales and marketing teams. Adapting to (and leading) this change requires senior revenue leaders to agree on new strategies, new metrics and new working patterns. Now focused on […]
Networking Break / 1:1 Meetings
Meet 1:1 with B2B Mentors, #B2BSMXperts, and top technology providers to tackle your challenges and get inspired! Connect with our sponsors in the Digital Marketplace to explore the services and solutions that are transforming B2B. Access curated content, request to meet, and more! Pro Tip – if you received a #B2BSMX Passport, remember to fill out the listed sponsors’ contact form […]
CMO Exchange (By Invitation Only)
More information to come.
Mastering The Sales & Marketing Volley For Virtual Events
Executives from Cvent are pulling back the curtain to share the secrets to success and lessons learned as they took their flagship event, Cvent CONNECT, virtual. The importance of having tightly aligned sales and marketing teams is nothing new. But what is new is the sudden influx of virtual event leads marketing teams are handing […]
Triangulating Intent Data: How You Use Multiple Sources To Make It Actionable
B2B marketers have access to a wealth of data, but they have trouble turning this data into tangible value for their business. During this session, James Gilbert, Head of Marketing at CRMNEXT, will uncover specific playbooks that will help you leverage intent data to add value to your current ABM practices. Join James to learn: […]
Going Vertical: How To Enable Channel Partners To Engage Line-Of-Business And Industry-Specific Buyers
With 65% of all technology buying decisions being made by business unit leaders, it’s imperative that vendors enable their partners to understand and address the very specific needs of their different prospects. During this presentation by Rob Spee, Regional Vice President of Channel Sales at OutSystems, and host of the “Channel Journeys” podcast, attendees will […]
Marketing In Times Of Crisis: Embracing Empathy Is The Key To B2B’s Future
Today’s business leaders are looking to cut marketing costs while also achieving growth. They demand marketing to show ROI. And yet, every day, we are getting asked to promote our products and services in ways that may not work. In order to bridge this gap, the courageous marketer is focused on demonstrating business value to executives by making customers […]
How Poly Aligns Sales & Marketing Messaging To The Buyer’s Journey
This session will feature an inside look at how Poly, a producer of audio communications equipment, has mapped and aligned its Sales and Marketing messaging to the specific needs of its buyers. It includes specific background on how Poly moved from leading with product- and brand-centric messaging to focusing on content that addresses the questions […]
Data, Dashboards & KPIs For Revenue Winners
No matter your role, making smart, data-driven business decisions will get you noticed. In this session, Tracy Wehringer and Lorena Harris, both Senior Strategists & Value Engineers at The Pedowitz Group, will walk through how you can use the right KPIs, data and dashboards to demonstrate your understanding of the buying journey and sales stages. […]
Happily Ever After: Building Strong Customer Partnerships That Stand Out In A Digital World
Join this cozy fireside chat as three powerhouse ABM experts examine the secret to lasting customer partnerships. Austin Martin, ABM Program Manager at Zoom, Charles Hawkins, Strategic Account Director at PFL and Nick Runyon, CMO at PFL, will sit down to discuss the differences between building customer partnerships vs. a transactional customer service environment. You’ll come away with tactics […]
Account-Based Revenue Strategies, Big & Small
What do the account-based revenue strategies at high-performing SMBs and enterprises have in common? More than you might think. In this panel discussion led by Craig Rosenberg of TOPO, we’ll compare and contrast how companies across the spectrum of available resources build and execute their target account strategies. Join Muhammad Yasin, EVP of Marketing at […]
The Endless River: How Customer Experience is Making Continuous Engagement An Imperative For Channel Teams
Technology was once a transactional business. Solution providers and sales reps would approach customers when they had something new on the line card—a new release, a new version or an upgrade. Transactional sales are increasingly a thing of the past. Value propositions are no longer just about cost savings, but rather in the technology outcomes […]
Content Advocacy: How To Build Trust With A Committee-Focused Approach
Content marketing can be a cost-effective, adaptable, and quick channel to get your message across to either niche or mass audiences. However, many organizations are struggling to stand out as buyers get more and more overwhelmed by the marketing messages and digital thought leadership content being pushed at them. To create advocacy for your content, […]
Conversational Relationships: The Future Way To Build Relationships With Your Customers & Drive Growth
Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers don’t work anymore. Businesses need a modern way to deliver fast, personal and real-time communication to their customers. Conversational relationships—building relationships with customers through personalized, messenger-based experiences—is the modern way to build relationships […]
Networking Break / 1:1 Meetings
Meet 1:1 with B2B Mentors, #B2BSMXperts, and top technology providers to tackle your challenges and get inspired! Connect with our sponsors in the Digital Marketplace to explore the services and solutions that are transforming B2B. Access curated content, request to meet, and more! Pro Tip – if you received a #B2BSMX Passport, remember to fill out the listed sponsors’ contact form […]
Account Based Marketing: Get Radical But Stay Practical
Account-based marketing (ABM) can be transformational to an organization’s go-to-market strategy — when it’s done right. How do you push the limits of your revenue engine without taking on a project that’s too big to swallow? Quadrotech’s CMO Nigel Williams, a seasoned B2B marketing practitioner, has successfully led the company’s transition to ABM. Along the […]
Inside The Minds Of Growth Marketers: New Approaches For Engaging Audiences Amid Social Distancing
Over the past year, growth marketing has evolved from a new trend to an imperative for success. Best-in-class B2B organizations are onboarding growth marketing leaders to act as a connecting point between sales, marketing and executive leadership, and a means for generating customer acquisition, retention and loyalty. But what does the future of growth marketing […]
Integrating Your SDR Superstars Into Your Demand Gen Strategy
This panel will feature top thought leaders and practitioners sharing examples and insights of how high-growth companies are collaborating closely between their SDR and demand generation teams. The discussion will include: Approaches to incorporating content and messaging to make sales outreach relevant and valuable to prospects, How the cadence of marketing messaging and sales outreach are being synched […]
Anything But B2B: Halloween Costume Happy (Half) Hour
Need a safe space to complain about the latest season of The Bachelorette? Looking to find someone that shares the same love/hate relationship you have with video conferencing? Want to wear your Halloween costume a few days early? Let’s be real: 3 full days of B2B talks is … a lot. So instead of adding […]
The Revenue Team Of The Future: Leaders Provide An Inside Look Into Their Priorities & Initiatives
This session will feature perspectives from senior leaders in sales, marketing and customer teams sharing their perspectives on the evolving model B2B companies have built to address shifting business needs and to reflect changing market conditions. Join to get an inside look into how business leaders are: Adapting their hiring, recruitment and retention strategies to […]
