B2B Sales & Marketing Exchange

LAB: Proving The Value Of Virtual To Attendees & Your Stakeholders

We’re pulling back the curtain to share the secrets to success and lessons we learned as we took our flagship event, Cvent CONNECT, virtual. During this session, Cvent’s Senior Manager of Event Marketing Alyssa Peltier will walk you through the challenges she overcame to generate 40,000+ registrants for our largest virtual event to date. From […]

LAB: How Vidyard’s Top Customers Generate & Convert More Leads

Join Tyler Lessard, Vidyard’s VP of Marketing, to learn how some of Vidyard’s most successful customers — including Marketo and Gordian — are using video content and analytics to generate and convert more leads. Tyler will share tactical examples of how some of the biggest names in B2B are hitting their goals with video! You’ll […]

LAB: Hit Your Number: How ZoomInfo Used ZoomInfo To Build A Leading Go-to-Market Strategy

Join ZoomInfo’s Lab to hear VP of Sales Steven Bryerton and VP of Revenue Operations Scott Sutton as they take you behind-the-scenes of one of the fastest growing tech companies in the country and share the company’s recipes for success. They’ll discuss how ZoomInfo uses ZoomInfo to build their leading go-to-market strategy. You’ll walk away […]

LAB: How Alyce Used Alyce To Influence 75% Of Pipeline

Next to events, direct mail that is integrated or personalized is considered the second most effective channel for reaching target audiences, especially when trying to engage with a more senior audience. It makes sense: Dimensional mail and personal gifts stand out from the digital noise plaguing B2B marketing. But it isn’t enough to simply catch […]