B2B Sales & Marketing Exchange

How Terminus Influenced $5.5M In Pipeline

Like most companies during COVID-19, Terminus needed to pivot away from the company’s initial events-based marketing strategy and find new ways to maintain engagement with prospects and customers in a remote-first world. Through unique, educational direct mail packages and targeted workshops with eGifted lunches, Terminus found ways to genuinely connect with customers virtually. Sendoso’s Sruthi […]

4 Successful Account-Based Strategies For Sales & Marketing …And Why They Deliver Results

Elastic is an open source software company with a simple goal… to solve the world’s data problems with products that delight and inspire. Growing revenues at over 50% annually, Elastic capitalizes on innovative sales and marketing motions to fuel its hypergrowth.  One example of that innovation in action is the Elastic account-based program. Sales and […]

Cracking The Marketing Measurement Code

One of the most elusive parts of marketing is measuring success — understanding how programs drive engagement across key accounts, how accounts are progressing and when sales should act. Learn why attribution, MQLs and CTRs just won’t cut it anymore and how to pivot to new operational metrics related to account-based everything. So, set your […]