Standing Out In A Sea Of Marketing Saturation: How ON24 Created A Demand Program Prospects Were Willing To Pay For
Generate predictable pipeline in this unpredictable market. When prospects stop downloading your white papers, visiting your blog and reading your emails, something has to change. How do you transform your demand program into one that breaks through the repetition to stand out and create something of such extreme value that prospects even offer to pay […]
How Terminus Influenced $5.5M In Pipeline
Like most companies during COVID-19, Terminus needed to pivot away from the company’s initial events-based marketing strategy and find new ways to maintain engagement with prospects and customers in a remote-first world. Through unique, educational direct mail packages and targeted workshops with eGifted lunches, Terminus found ways to genuinely connect with customers virtually. Sendoso’s Sruthi […]
How Flexential Scored A Touchdown With A Campaign Built On Digital Events & Interactive Content
When Flexential set out to develop a campaign to promote its collocated data centers, they opted to build on the previous success they’d achieved collaborating with Content4Demand on interactive content. The teams created a winning strategy built on a football theme that showcased Flexential’s data centers in several growing cities across the country. A series […]
4 Successful Account-Based Strategies For Sales & Marketing …And Why They Deliver Results
Elastic is an open source software company with a simple goal… to solve the world’s data problems with products that delight and inspire. Growing revenues at over 50% annually, Elastic capitalizes on innovative sales and marketing motions to fuel its hypergrowth. One example of that innovation in action is the Elastic account-based program. Sales and […]
Cracking The Marketing Measurement Code
One of the most elusive parts of marketing is measuring success — understanding how programs drive engagement across key accounts, how accounts are progressing and when sales should act. Learn why attribution, MQLs and CTRs just won’t cut it anymore and how to pivot to new operational metrics related to account-based everything. So, set your […]
Change Isn’t Easy: Lessons Learned While Transforming A Global Enterprise Marketing Organization
Most global enterprise companies want to be a leader in digital marketing. Marketing executives who can deliver on this are in high demand. That’s great news. Then the hard part starts. Expectations are high, timelines are short and the challenges of changing course across the brand, people, programs, processes, technologies, data, sales alignment and corporate […]
How BrightTALK + Kronologic Married Marketing (Leads) & Sales (Meetings) For A Happily Ever After
For many of us, the relationship between Marketing and Sales is broken. At BrightTALK, CMO David Pitta found the broken connection in the revenue funnel and gave it a name: “The Last Mile Problem.” In this session, David will walk you through how he quantified his Last Mile Problem, how he solved for it, and […]
