B2B Sales & Marketing Exchange

7 Key Elements You Need to Incorporate Into Your 2021 Marketing Plan

If you already have a marketing plan template, GREAT! If you don’t, well, it’s the time to create one. There are some critical elements that should be included in the marketing plan. Pam Didner, B2B Marketing Consultant, Author of Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer, will explain why these elements […]

The Secret Formula To Becoming A CMO

Did you know that less than 1% of marketers have a shot at becoming a CMO? Most marketers have no clue on what it takes to become a CMO and even worse, they cannot ask or a get a straight answer from their CEO. The reality is that if you want this highly coveted spot […]

B2B Digital Advertising 2020: COVID-19’s Impact On Ad Spending And Best Practices

While many B2B companies have reduced their overall marketing spend because of the coronavirus pandemic, digital advertising has surged and is being tested as a channel that can recoup losses from cancelled in-person events. Join this virtual presentation to learn how the U.S. B2B digital ad market has fared during the economic pressures of the […]

Using Person-Based Advertising To Drive Sales In Any Climate

It’s never easy to drive growth, but it’s been especially difficult given the extraordinary circumstances of 2020. That’s why, now more than ever, it’s essential for B2B marketers to work in concert with sales and ensure that all communication is going to the right person at the right account — and not getting lost in […]

Marketing In Times Of Crisis: Embracing Empathy Is The Key To B2B’s Future

Today’s business leaders are looking to cut marketing costs while also achieving growth. They demand marketing to show ROI. And yet, every day, we are getting asked to promote our products and services in ways that may not work. In order to bridge this gap, the courageous marketer is focused on demonstrating business value to executives by making customers […]

Content Advocacy: How To Build Trust With A Committee-Focused Approach

Content marketing can be a cost-effective, adaptable, and quick channel to get your message across to either niche or mass audiences. However, many organizations are struggling to stand out as buyers get more and more overwhelmed by the marketing messages and digital thought leadership content being pushed at them. To create advocacy for your content, […]