Communication. Collaboration. Orchestration: How Effective Sales Enablement Is Fueling Revenue Engines, Even In 2020
What if you could accelerate your demand gen results by designing, building and deploying clear, concise and consistent communications tied to innovative sales tools? What if this led to increased customer engagements and measurable meeting opportunities? Hitting revenue goals can be challenging in the best of times, but navigating the sales landscape in 2020 has […]
What Sales Really Wants From Marketing
Are you a marketer doing your best to give sales what they really want? Are you in sales and want to better communicate how marketing can help you achieve your objectives? Then don’t miss this session. Nancy Nardin, Founder of Smart Selling Tools, will share her “Hierarchy of Sales Needs” as a model to understand […]
How Poly Aligns Sales & Marketing Messaging To The Buyer’s Journey
This session will feature an inside look at how Poly, a producer of audio communications equipment, has mapped and aligned its Sales and Marketing messaging to the specific needs of its buyers. It includes specific background on how Poly moved from leading with product- and brand-centric messaging to focusing on content that addresses the questions […]
Integrating Your SDR Superstars Into Your Demand Gen Strategy
This panel will feature top thought leaders and practitioners sharing examples and insights of how high-growth companies are collaborating closely between their SDR and demand generation teams. The discussion will include: Approaches to incorporating content and messaging to make sales outreach relevant and valuable to prospects, How the cadence of marketing messaging and sales outreach are being synched […]
