B2B Sales & Marketing Exchange

Pressure Test Your Message

Now more than ever, it’s important for your organization’s message to be heard—and product to be sold. But is it strong enough to withstand whatever is thrown at it? Is it strong enough to stand out from the crowd? In this interactive workshop, join 20+ year message strategist Tamsen Webster as she walks through strategies […]

ABM Targeting & Segmentation: A Hands-On Strategy Session

What you do and how you do it are pivotal in determining account-based marketing success. Yet, the market is awash in hype and hyperbole. Based upon primary research into 500 ABM programs across three continents, we’ll identify paths of success and how to avoid potholes of failure. Join this workshop and learn fact-based strategies to […]

Creative Ways To Engage Channel Partners…Regardless Of Budget

No matter what your resources look like right now, there are simple, low-cost strategies that can be taken to drive demand and grow your business through the channel regardless of budget. Whether you’re trying to recruit new channel partners, re-engage inactive partners, or simply educate your channel ecosystem to do demand generation in today’s “new […]

How Marketers Can Support Sales When They Can’t Visit Their Customers

OK, who wants 2020 to be over? It has certainly been a frustrating year (to say the least) for many of us. Everything we are familiar with is eerily unfamiliar. We are constrained by social distancing and regulatory rules to minimize the spread of the virus. Our sales team, who is so used to traveling […]

F The Funnel — How Marketing Loops Will Turn Leads Into Lifelong Loyalists

Marketers don’t get any respect. At the heart of this issue is the fact that marketers are still dependent on the lead generation funnel. Funnels contort our businesses into inorganic, inaccessible, project-based activities that are not focused on revenue. It’s time to break away from the shackles of the traditional funnel and start generating real […]