Andrew Gaffney

Andrew Gaffney is the Editorial Director for G3 Communications, publishers of Retail TouchPoints, Demand Gen Report, ABM in Action and Channel Marketer, and producers of the B2B Marketing Exchange. Through targeted events and e-media publications, G3 Communications provides best practices performance marketing and customer acquisition strategies to more than 80,000 B2B marketing executives. G3 also operates Content4Demand, a marketing services company which helps build custom content specifically designed to support lead generation, lead nurturing campaigns, and other digital marketing initiatives.