Senior Director, ABM + Market Planning
Daniel Day is Adjunct Lecturer of Account-Based Marketing at Santa Clara University and Senior Director of ABM + Market Planning at Snowflake, a cloud-based data-warehousing provider. Daniel spearheads the ABM strategy at Snowflake, where he spends his days working on new ways to closely align the marketing, sales and business development teams, along with building strategies and campaigns that create concise personalized messaging for their various account tiers. He has built his reputation as one of the brightest minds in ABM, often referred to as “Mr. ABM.” He holds an MBA from the University of Hawai’i, with a focus in marketing. Daniel keeps busy speaking Mandarin with his 4-year-old son and cranking wrenches on his 1968 Corvair.