The 2112 Group
Lawrence M. Walsh is CEO and chief analyst of The 2112 Group, a business strategy and research firm focused on improving the performance of companies’ go-to-market channels, specializing in indirect channels. Mr. Walsh specializes in the development and execution of channel programs, disruptive sales models, and growth strategies for companies of all sizes, from start-ups to Fortune 500 organizations. A seasoned journalist, analyst, author, industry commentator, and founder of Channelnomics, Walsh previously served as editor of Information Security, VARBusiness, and Ziff Davis Enterprise’s Channel Insider and Baseline Magazine. He is the co-author of the book, The Power of Convergence and host of the podcast, Pod2112. Follow him on social media @lmwalsh2112.