B2B Sales & Marketing Exchange

Melissa Cales

Melissa Cales

Senior Marketing Manager, Brand & Digital Properties

The Pedowitz Group

Melissa has launched award-winning websites, revamped product lines to generate 30% YoY growth, and optimized brand campaigns that generated $1M in additional revenue. With an ability to blend data and design, Melissa is passionate about building brands and customer experiences that convert into revenue. Having spent nearly 15 years solving complex B2B and B2C marketing problems, Melissa is an accomplished T-shaped digital marketer with proven experience driving revenue growth, growing demand generation and pipeline, optimizing campaigns, streamlining workflows, and building teams.