Ruben is the VP of Marketing at Veracode, the leader in helping organizations secure the software that powers their world. Ruben is responsible for Veracode’s Marketing Sales Enablement, BDRs and Business Systems. At Veracode, Ruben combined the marketing and sales operations functions into a single Go to Market Operations team that has helped align the departments. During his tenure, Veracode has grown to over 2,000 customers and in 2018, Thoma Bravo bought Veracode for $950M. Before Veracode Ruben create the Marketing operations departments at Crestron Electronics, Iron Mountain and CA Technologies. Ruben has received the SiriusDecions ROI awards in three occasions with CA, Iron Mountain and Veracode. Prior his Marketing career, he spent 15 years in sales in the high tech sector with companies like Unisys, FTP software and Kana communications. The combination of these experiences has allowed him to create synergies between the Sales and Marketing practices.