Uber for Business
Sierra brings a wealth of in-depth marketing and demand gen knowledge to Uber for Business from her nearly 15 years of marketing experience. In her current role, she focuses on driving demand, thought-leadership and brand awareness to North America. She has utilized her expertise in demand generation, Account Based Marketing, and CRM to help organizations scale their go-to-market strategy and execution. Prior to her work with Uber for Business, Sierra held various demand generation roles at companies like SuccessFactors, Gigya, ANNUITAS and People.ai.