Dedicated to practitioners in marketing operations, demand gen and acquisition roles, with actionable sessions on front-line issues in performance marketing.
The Demand Gen Summit has been the core program of the successful B2B Marketing Exchange for the past six years. The Summit features presentations from leading practitioners and analysts in marketing operations, demand gen and acquisition roles. This targeted content will be expanded at the B2B Sales & Marketing Exchange, with sessions addressing topics such as lead nurturing, cross-channel marketing, reporting and the latest in B2B buyer behavior.
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