Demand Gen Summit

Demand Gen Summit

End-To-End Engagement

Dedicated to practitioners in marketing operations, demand gen and acquisition roles, with actionable sessions on front-line issues in performance marketing.

The Demand Gen Summit has been the core program of the successful B2B Marketing Exchange for the past six years. The Summit features presentations from leading practitioners and analysts in marketing operations, demand gen and acquisition roles. This targeted content will be expanded at the B2B Sales & Marketing Exchange, with sessions addressing topics such as lead nurturing, cross-channel marketing, reporting and the latest in B2B buyer behavior.

Featured Speakers

Kate Adams

Kate Adams

Vice President of Marketing, Demand Generation
Drift

Nani Shaffer

Nani Shaffer

Sr. Director Demand Generation & Marketing Operations
Demandbase

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The Future Of Work Is Now: What Is AI’s Impact On Marketing?

Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?

Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.

How To Fuel Your ABM Strategy With Inbound

Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.

Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.