Ali Rastiello
Director, Marketing Ops and Technology
BigCommerce
Dedicated to practitioners in marketing operations, demand gen and acquisition roles, with actionable sessions on front-line issues in performance marketing.
The Demand Gen Summit has been the core program of the successful B2B Marketing Exchange for the past six years. The Summit features presentations from leading practitioners and analysts in marketing operations, demand gen and acquisition roles. This targeted content will be expanded at the B2B Sales & Marketing Exchange, with sessions addressing topics such as lead nurturing, cross-channel marketing, reporting and the latest in B2B buyer behavior.
Director, Marketing Ops and Technology
BigCommerce
Senior Content Strategist
Demand Gen Report
Vice President, Marketing
Openprise
Senior Analyst, B2B Customer Insights
Forrester
VP of Marketing
AppNeta
Editorial Director
Demand Gen Report
Director of Marketing
OneVision Resources
Director, Growth Marketing & Analytics
Sage Intacct
Field Marketing Manager
Conga
Vice President, Enterprise Marketing
Cvent
News Editor
Demand Gen Report
VP Business Development
The SALT Group
Sr. Director of Demand Generation
Icertis
Marketing Programs Specialist
Carbon Black
Marketing Operations Manager
Rev
Senior Director of Demand Generation
RedPoint Global
CMO
VanillaSoft
SVP Audience, Marketing and Product
NetLine Corporation
Demand Generation Manager
PathFactory
Marketing Technology Lead
Verizon
VP. Global ABM
MRP
Chief Marketing Officer
Hushly
VP, Marketing
PatientPop
Vice President of Marketing
RollWorks
CMO
TechTarget
Chief Marketing Officer
LeanData, Inc
Vice President of Marketing, Demand Generation
Drift
VP of Inside Sales
PatientPop
Features Editor
Demand Gen Report
CMO
TimeTrade
VP, Content Marketing & Chief Webinerd
ON24
Executive Director, Advisory Marketing Leader, KPMG
KPMG
Demand Generation Lead
Thomson Reuters
VP of Demand Generation
PTC
Sr. Director Demand Generation & Marketing Operations
Demandbase
Dir. Sales Development
Workato
Director, Global Marketing
Digital River
Director, Marketing Technologies
Extreme Networks
SVP, Consulting
ITSMA
Chief Revenue Officer
TimeTrade Systems
Chief Strategy & Research Officer
Corporate Visions, Inc
Head of Marketing
OpenView
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Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?
Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.
Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.
Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.