Better Together Marketing: How Collaborating Vendors Create More Effective, Customer-Centric Campaigns
Because it can take a village of vendors to develop the comprehensive solutions companies need to address today’s critical business issues, B2B marketers at aligned companies are partnering to craft and disseminate shared campaigns. As effective as the strategy may be, aligning marketing teams at cooperative firms that might be competitors for other opportunities, takes […]
Marketplace Marketing: Best Practices For Capturing B2B Buyer Attention In Digital Storefronts
According to a recent Forrester report, COVID-19 has accelerated marketplace participation. Recent Venture Scanner data revealed that there are more than 227 B2B marketplaces spanning over 13 diverse industries — far more than there were five years ago. By 2024, Forrester noted worldwide B2B marketplace sales could reach $3.6 trillion, up from an estimated $680 […]
To Transform Your Partner Marketing Program, Find The Right Agency
Is effective partner marketing getting any easier? Talk to most channel marketers and they’ll agree that aligning expanding channel ecosystems with ever-evolving B2B buyer’s journeys is increasingly difficult and resource-consuming. During this session, Mike Gallagher, Head of Americas Partner Marketing for FireEye, offers a candid look at the state of partner marketing and why engaging […]
Realizing The Partner Experience Promise: How Cisco Delivers On It Today
Partner Experience (PX) is all the rage! But there’s also a lot of smoke and mirrors on truly delivering on the promise of PX. One company that has optimized partner experience is Cisco, providing a portfolio of all that its partner community is looking for, personalized for every visitor. During this presentation, attendees will discover […]
Harnessing The Big Bang: Strategies To Execute Channel Marketing In Fast-Expanding Ecosystems
In the middle of a major transformation of how companies go to market, 76% of global CEOs feel that their current business models will be unrecognizable in the next five years. Business ecosystems are the main reason why. Without a doubt, B2B marketing professionals are struggling to execute channel marketing at a scale and scope […]