Key Learnings From Successful Account-Based Engagement Campaigns At Microsoft
Sharing examples and key takeaways from a program focused on key accounts in the healthcare sector — which ultimately contributed to a 100% increase in engagement — this session will show how Microsoft took a holistic approach of engaging key internal and external stakeholders. The session will provide a behind-the-scenes look at a unique experience […]
How Boomi Overcame Virtual Event Fatigue With A Binge-Worthy Formula For Success
When the global pandemic hit, marketers were left scrambling to replace the physical experience of live user conferences and trade shows. Instead of trying to mimic a live event, Boomi completely reimagined the online event experience, creating “Out of This World,” a multi-episode series featuring celebrities, keynote sessions and lots of fun. The sessions fueled […]
The New Campaign Toolkit: Tools And Tactics That Bring The Best Of Traditional Demand Gen And ABM
Regardless of their size and budgets, B2B organizations are more focused than ever on maximizing the reach and impact of their marketing campaigns. That is why demand gen teams are focused on improve the quality of campaigns and prioritizing a more targeted approach to buyer and customer engagement. During this panel discussion, demand gen practitioners […]
Remix Your Business Event Plan For The New Normal
B2B marketers scrambled to adapt to the new normal of 2020, especially in the area of event marketing, where the rug was pulled out from under us on practically the first day of the pandemic. But we have learned a lot in the last 12 months, and in fact, event marketing is showing enormous potential […]
I Predicted Marketing Automation & It Changed Everything — Here’s What’s Next
The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey shifts with it. As the original Marketo Co-founder and Founder of Engagio, Jon Miller predicted marketing automation’s rise and now he’s setting out new predictions for how marketers will need to align themselves to customers, bottom of funnel metrics […]
Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data
We as marketers have an abundance of data within reach, so why do most stick to the same basic targeting criteria? Are you ready to (truly) be data driven? Join, Brandi Starr, career Modern Marketer and Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense. […]
Scaling Experiential Marketing By (Almost!) 2X To Keep Customers Engaged And Pipeline Moving Forward
Like many businesses, Cedar entered unchartered territory in the first half of 2020. The pandemic had ushered in tremendous change and unpredictability, forcing the team to rapidly adapt and innovate its experiential marketing strategies. Join Cedar’s Experiential Marketing Manager, Adrienne Lichten and Senior Director of Demand Generation, Caryne Say, to learn about Cedar’s shift to […]