Sales Enablement In A Digital-First World: Strategies For Supporting Remote Sales Teams & Virtual Interactions
Industry research showed there was a 164% increase in sellers conducting their meetings virtually in 2020. This shift has brought new realities and challenges for sales enablement. In this session, we’ll talk with Chip Day, a leader from the Sales Enablement Society, to gauge how companies are responding to these new realities. Some of the […]
The Expanding Role Of SDRs: Why B2B Organizations Are Stepping Up The Contributions & Opportunities For Key Contributors On Front Lines
Once viewed simply as “outbound callers,” SDRs are increasingly playing more strategic roles for B2B revenue teams. Given their active role on the front lines of interacting with target buyers, many progressive organizations are positioning SDRs as a key bridge between sales, marketing and customer success. In this panel session we’ll discuss the changing role […]
The Secret to ABM Success? Engagement Enablement
Without a strong sales enablement strategy, world-class ABM programs can quickly fizzle out. Join Amanda Collette, Senior Field Marketing Manager at Plex, along with PFL’s Chief Evangelist Marne Reed and CSM Alana Rhodus, for a fireside chat on building a winning ABM adoption playbook. From training on ABM basics to partnering with sales on social […]
Leveraging Your Existing Marketing Programs & Content To Enable Your Sales Team
With marketing teams focusing more on opportunity conversion, their role in sales enablement is becoming a bigger priority. However, creating new materials specifically for sales engagement can be a challenge. In this session, author Pam Didner will share how to identify and incorporate sales enablement opportunities into your marketing campaigns. She will also share creative […]
Sales Enablement 3.0: The Blueprint To Sales Enablement Excellence
Sales Enablement 3.0 is both an art and science! There are no magical silver bullets or single approach that will guarantee that you will be successful! However, there is a formula — just like any other success process, program, or tool — that requires a combination of practical application and trial-and-error, mixed with a lot […]