Agenda

50+ sessions from leading executives in B2B

Monday

August 12, 2019

Registration Open

Registration Open

8:00am - 4:00pm
9:00am - 9:10am
Opening Remarks

Opening Remarks

Opening Keynote

Opening Keynote

9:10am - 9:40am
9:40am - 10:10am
Keynote

Keynote

Networking Break

Networking Break

10:10am - 10:55am
10:55am - 11:25am
Breakout Sessions

Breakout Sessions

Breakout Sessions

Breakout Sessions

11:35am - 12:05pm
12:15pm - 12:45pm
Breakout Sessions

Breakout Sessions

Lunch

Lunch

12:45pm - 1:50pm
1:10pm - 1:40pm
Lunch & Learns

Lunch & Learns

Breakout Sessions

Breakout Sessions

1:50pm - 2:20pm
2:30pm - 3:00pm
Breakout Sessions

Breakout Sessions

Breakout Sessions

Breakout Sessions

3:10pm - 3:40pm
3:40pm - 4:10pm
Networking Break

Networking Break

Closing Keynote

Closing Keynote

4:20pm - 5:00pm
5:00pm - 6:30pm
Opening Reception

Opening Reception

Tuesday

August 13, 2019

Registration Open

Registration Open

8:00am - 2:00pm
9:00am - 9:10am
Opening Remarks

Opening Remarks

Opening Keynote

Opening Keynote

9:10am - 9:40am
9:40am - 10:10am
Keynote

Keynote

Networking Break

Networking Break

10:10am - 10:55am
10:55am - 11:25am
Breakout Sessions

Breakout Sessions

Breakout Sessions

Breakout Sessions

11:35am - 12:05pm
12:15pm - 12:45pm
Breakout Sessions

Breakout Sessions

Lunch

Lunch

12:45pm - 1:50pm
1:15pm - 1:45pm
Lunch & Learns

Lunch & Learns

Breakout Sessions

Breakout Sessions

1:50pm - 2:20pm
2:30pm - 3:00pm
Breakout Sessions

Breakout Sessions

Breakout Sessions

Breakout Sessions

3:10pm - 3:40pm
3:40pm - 4:10pm
Networking Break

Networking Break

Closing Keynote

Closing Keynote

4:20pm - 5:00pm
5:15pm - 6:45pm
Best In B2B Awards Ceremony

Best In B2B Awards Ceremony

Opening Up The Panel Door…Rewiring How Your Marketing Team Works

Changing an org chart is easy. Changing the way your organization operates is much harder. Like many B2B manufacturing companies, Schneider Electric’s regional marketing structure was designed around the products they made. The result is good product marketing, but a broken journey for the customer. Pivoting a marketing organization out of this mode into one focused on the customer is a transformation that is cultural more than structural.

Learn how Shonodeep Modak, Chief Marketing Officer for Schneider Electric’s largest region, operationalized this major transformation and a few helpful tips to rewire your team.

The Future Of Work Is Now: What Is AI’s Impact On Marketing?

Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?

Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.

How To Fuel Your ABM Strategy With Inbound

Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.

Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.