In today’s B2B landscape, new roles, changing processes and deeper insights into buying cycles at all stages are top of mind for B2B organizations as they move toward shared revenue operations. 

Now in its 4th year, the B2B Sales & Marketing Exchange will bring revenue teams together to discover the innovative strategies and technologies marketing and sales leaders are leveraging to succeed.

#B2BSMX is an event for every member of the revenue team. If you offer a service or solution to support B2B sales and/or marketing, you’ll want to be a part of this unique experience.

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The Future Of Work Is Now: What Is AI’s Impact On Marketing?

Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?

Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.

How To Fuel Your ABM Strategy With Inbound

Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.

Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.